Bharti Retail, wholly-owned subsidiary of Bharti Enterprises, one of India’s leading business groups, believes organised retail has the potential to greatly contribute to India’s economic growth. Bharti Retail is committed to make a positive impact on the lives of its customers across India, within and outside the store. It also aims to provide employment to thousands of youth with diverse backgrounds. Driven by its mission to ‘Enable India, Live Better’, Bharti Retail’s goal is to establish a pan-India footprint and become the most-preferred retailer of India.
Bharti Retail operates neighbourhood stores called easyday, compact hypermarket stores called easyday Market and hyper market called easyday Hyper.These stores provide consumers a wide assortment of quality products at everyday low prices.
easyday stores are one-stop shops that cater to every family’s day-to-day needs. They bring together wide range of relevant goods, high quality products and great in-store experience and service – all under one roof. The wide assortment of goods includes personal care products, stationery, household articles, hosiery items, as well as daily-need groceries, including staples, processed foods, bakery & dairy products, meat & poultry and fresh produce.
easyday Market provide customers the choice of 30,000 products across 250 categories that bring together a combination of the familiar and the innovative – all under one roof. Items range from apparels for men, women and kids, home furnishings, home ware, cosmetics, a wide range of kids’ toys, small appliances, mobile phones and stationery. These stores also have live bakery, meat, poultry and fish and offer fresh fruits and vegetables, grocery and general merchandise.
easyday Hyper offers customers quality products at everyday low price, a great shopping experience and consistent availability, all under one roof. Spread over 60,000 sq ft, this easyday Hyper store offers over 475 new items across categories such as jams & spreads, religious needs, spices, flour, biscuits, namkeens, ethnic sweets, oils, ready to fry, chocolate & candy, frozen mutton, frozen vegetables & pickles. In addition, a wide assortment of 3D & LED televisions, refrigerators, washing machines, mobile phones, laptops, tablets and cameras is also available in this format.
easyday, easyday Markets and easyday Hyper promise “Sabse Kam Daam, Har Din” or everyday low prices offer for their extensive product mix.
The first easyday store opened in Ludhiana and easyday market in Jalandhar in 2008. Presently, there are over 220 stores in cities across Punjab, Haryana, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Rajasthan, Himachal Pradesh, Chhattisgarh, New Delhi, Jammu & Kashmir, Maharashtra, Karnataka and Andhra Pradesh. The stores comprise over 190 easyday Supermarkets and about 23 easyday Market and easyday Hyper stores.
Talent Pool Creation
To provide multi-faceted career opportunities for India’s youth, Bharti Retail plans to employ 60,000 people by 2015. This would include ex-servicemen, women and the differently-abled. In order to create a retail industry talent pool, the Company has established the Bharti Academy of Retail (BAR) to provide basic retail training free of cost. BAR is the pre-employment training-cum-hiring arm of Bharti Retail that ensures a hiring pool for Store Associates positions, and assures consistent quality of recruitment and provides on-time hiring to stores.
An equal-opportunity employer, Bharti Retail employs people from diverse backgrounds with different academic qualifications, work experience, gender and age. BAR’s unique training curriculum with a two-day module (two days’ Classroom Training followed by Certification and Selection) is based on observation and experience and designed to equip people with the knowledge and expertise required to work in Bharti Retail Stores. BAR sources candidates across categories, trains them on basics of retailing and recruits them for the various format of stores.
BAR follows the Hub-and-Spoke model, wherein a permanent BAR setup at a specified location caters to hiring requirements of the hub location and nearby smaller locations, categorized as spoke locations. A temporary BAR setup is operational only for the period of hiring and uses the services of the staff at the Hub location for counseling and training.