easyday Stores organize ‘Clothes contribution drive’ across India to help the underprivileged
- easyday Markets and easyday stores across 100 cities in 12 states to participate
- Initiative organized in association with Goonj, a nationally renowned NGO, and Gati KWE, as logistics partner
- Initiative to be implemented across Punjab, Haryana, Delhi, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Jammu & Kashmir, Rajasthan, Madhya Pradesh, Chhattisgarh, Maharashtra and Karnataka
New Delhi, 30 August 2012: easyday Market and easyday stores, owned and operated by Bharti Retail, will organize a 'Clothes contribution drive' for underprivileged people across 12 states of India from 1st to 30th September 2012. The initiative is being organized in association with Goonj's 'Vastra Samman Abhiyaan' project with M/s Gati KWE as logistics partner.
The initiative aims to help the community in the vicinity of easyday & easyday Market stores, to connect with underprivileged people in their cities. By contributing old clothes, communities will help the lesser privileged get access to a basic need for living—clothing, in addition to helping them economically, improving their living standard and fostering inclusive growth. Store employees of easyday & easyday Market stores will participate in the collection drive and encourage easyday customers to also contribute.
The 'Clothes contribution drive' is a collaborative initiative by 200 easyday & easyday Market stores spread across 100 cities and Goonj, a reputed national NGO, which provides clothes to millions of poor and needy people and Gati- KWE– a leader in express cargo delivery and a pioneer in distribution and supply chain management solutions in India. Gati-KWE will collect the donated clothes from the easyday & easyday Market stores and deliver them to Goonj collection centres. Then Goonj will further dispense the clothes among under-privileged and economically distressed communities.
The collected clothes will be used to motivate under-privileged people to develop infrastructure in their communities like repair roads, dig wells, clean the villages, among other possible activities. Improvement of existing infrastructure will help the communities create a better life. As part of the initiative, people will be encouraged to do shramdaan (community labour) and get the collected clothes in return, as a reward.